Joe Atkinis a designer based in London. He enjoys creating interactive work, dynamic identity systems, typographic work and 'things that make things' - often experimenting with code based processes within his practice. Joe has recently graduated from BA Graphic Design at Kingston University.
You can contact him via email at: joe.atkin@gmail.com
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Interactive Typography
2019

How might pace, tone and volume be translated into a written mode? This variable typeface grows wider according to the amount of time that you hold down keys on the keyboard. The result is an expressive display typeface which challenges the conventions of written communication.

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Units

Graduate Show Identity
2019

The visual identity for the Kingston Graphic Design Graduate show: 'Units'. All members of the team were keen to produce a dynamic identity system; one that communicated the name and assemblage of people, combining and transforming to become part of a larger whole. After working as part of a small group on the visual identity, I moved onto its digital applications, helping to conceptualise and design the website with Olly Bromham and creating an interactive installation for the exhibition.

Process:
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The David Jacobs Collection

Generative Identity and Cataloguing System, 2018

An interactive identity and cataloguing system for the David Jacobs collection; an archive of almost 1,000 vinyl LPs. I created a generative code based system which converts the music frequencies of a ten second audio clip into colour and form. The system seeks to create excitement and intrigue while improving accessibility and engagement. Visiting the archive, selecting a vinyl and returning home before even listening to a track seemed a lot to ask; providing the user with a short preview improved this experience without presenting a digital alternative.

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The Thing That Makes the Thing

Digital Publication
2019

In my dissertation I speak of some of the algorithmic and generative principles that inform much of my practice. Perhaps more so than designing 'the thing' (a poster form example) I am interested in creating 'the thing that makes the thing' (i.e. systematic processes which facilitate the creation of 'things'. The publication of my dissertation builds on these ideas; the reader embarks on a generative journey by discovering content, while creating a piece of art through interaction.

Process:
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Light Sensitive Typography

Responsive Typography
2019

A variable typeface that responds to its environment. The typeface works using two layers created using the same circles; the size of which are controlled by the amount of light entering the webcam. The webcam aims to capture a balanced, exposed image, which would result in no difference between the two layers and illegible typography. When the environment changes, the typography reacts; an imbalance is created and the typography emerges.

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The Unity of Opposites

Publication
2019

A publication of the Unity of Opposites; a key philosophical text in the study of dialetics. I sought to manifest opposites through systematic typographic treatment and the form of the book. The text is duplicated within a single section: sheets of paper are united and divided with identical (or opposite) content. One text gradually transitions from serif to sans-serif, while the other does 'the opposite'.

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